In many industries, online reviews can have a huge impact on a business. Whether your reviews are positive or negative, potential clients will see these and use them to help decide if they are going to give you their business. Without a strategy for getting reviews from your happy customers, you will likely find that you are either not getting any reviews or the only reviews you are getting are the occasional unhappy customer (or grumpy person who has no real reason to be unhappy!).
DO These Things To Get Online Reviews For Your Business
1. Verbally Ask For Online Reviews
Do you speak with your customers/clients face-to-face or on the phone? Yes! Take a few seconds to ask your happy customers if they would be willing to give you a review on Google, Yelp, etc. You will find that most people are happy to help – you just have to ask!
2. Ask For Online Reviews On Your Receipts/Invoices
Most receipts and invoices include some kind of “thanks for your business” message. Why not use this space to ask for an online review? Are your invoices digital? Add a link or URL to a review page to make it even easier.
3. Set Up A “Review Station”
Do you have a brick-and-mortar location that your customers/clients visit? Get yourself an inexpensive Chromebook or an unused computer that you already have and set it up as a review station. Opinions about offering perks for leaving a review vary, but if you are not opposed to the idea, offer a discount or some kind of freebie for leaving reviews. Who wouldn’t leave a quick review for a reward?
DON’T DO These Things
1. Get Your Friends and Family To Leave An Online Review
As tempting as it can be, especially when you are just starting your business, don’t ask your friends and family for reviews. Many times the sources of these reviews are painfully obvious and will make it harder for potential customers to take you seriously. Reviews that include statements like “I’m so proud of you” or “Love, Dad” aren’t going to do anything for your business!
2. Pay For Reviews From Random People
There are a number of services that will help you generate reviews for a fee. Unless the service is actively working with your actual customers/clients, these reviews are usually from people sitting at home getting paid for each review they leave. This can have a positive short term effect, but I don’t think it is a good long term strategy. Also, you have to live with the fact that you are deceiving people – not the way most business owners want to start off their relationships with their customers/clients.
I hope this gives you a decent starting point for generating online reviews for your business. The main idea here is that you can’t be afraid to ask. You’ll never know if you don’t ask, and if you are doing good work or selling great products, you’ll be pleasantly surprised at the positive response you will get!