If you are new to SEO (or even if you aren’t), the terms that are commonly used can be confusing. I have compiled a list of 10 of the SEO terms that I believe are the most important to understand. Whether you are doing some SEO yourself or are having conversations with a professional you’ve hired, the better understanding you have of these terms, the better you’ll comprehend what you are reading or hearing.
The SEO Terms You Need To Know
- Title – This is the title of your page on your website. It is located in the head section of the HTML and is enclosed in a title tag. This title will show up in search engine results and at the top of a web browser or browser tab when a user is visiting that page.
- Meta Description – This description is approximately 160 characters that are used to describe the contents of your page on your website. It is displayed, under certain circumstances, in search engine results, located below the title.
- Keyword – This is a word or phrase that a user enters in a search. The pages on your website are optimized to rank for search engine queries involving the specific keyword or phrase.
- Long Tail Keyword – This is a longer keyword phrase that is less commonly searched. Long tail keywords are often easier to rank highly for and can bring you more traffic from highly qualified users.
- ALT Text – This is a description of an image that is used for accessibility and is read by search engines. This description is not visible on your page, but is included in the HTML code.
- Sitemap – This is a document that contains a “map” of all the pages on your website. It is used by search engines to index your website.
- Indexed Pages – These are the pages of your website that a search engine has stored.
- Traffic – Traffic includes all of the visitors to your site. This is not limited to to humans, but also includes automated machine visitors from search engines and other bots that exist for various other reasons.
- Internal Link – This is a link from one page to another on your website. One example of this is a blog post that contains a link to another post about a related topic that your wrote about previously.
- Inbound Link – This is a link from another website that leads to your website. Links from other sites, especially websites with a high level of search engine credibility, can help improve your SEO
I hope you find these basic SEO terms and definitions helpful as you run your small business. After you master these, email me and I’ll send you a hundred more!